Create recruitment marketing content your candidates want to see— because they ask the questions.
Connect candidates to real employees—24/7. Two-way engagement empowers candidates to drive the conversation so they can gather key information they need to make the best career decisions. Discussions are available online for future candidates to browse and benefit from.
AI-driven tools categorise content to make it easier to find. Plus you can highlight the most important content for your recruiting goals. Target diverse candidates and specific groups to fill niche roles and grow new geographies with content unique to their needs.
Host online events through which candidates can virtually engage with your employee advocates in real-time. Events can be held around certain themes (think Pride month) or hard to attract profiles (like women in tech). Continue to benefit long after the event is over by publishing these exchanges straight to your platform — they’ll serve as discussions for future candidates to access and enjoy.
98% of candidates said they planned to apply after attending a live chat on the PathMotion platform.
Employee advocates can create video-responses to candidates questions and upload their answers to the PathMotion platform. Satisfy the craving for multimedia content from millenials and Gen Z-ers. Create truly authentic stories that bring your brand to life, boost employer value proposition (EVP) and nurture an emotional connection to your brand.
Intelligent Content Support
Artificial intelligence boosts content created on the PathMotion platform by suggesting curated questions for candidates. Candidates are given a nudge to incite conversations that help you generate highly topical content and improve the quality of questions asked.
Built-in tools coach employees through the writing process to generate the most effective and persuasive stories. Intelligent features enable you to identify the most relevant candidate concerns to guide your SEO strategy, careers site messaging, and other employer branding campaigns.
Easily create a roster of employee advocates by inviting your selected employees to create a fun and inviting profile. Review them all before pushing them to the platform. Effortlessly publish and unpublish profiles in one click at any time. Built in tools help you to ensure that questions asked are authentic and appropriate. Enjoy the option of approving each piece of content before publishing—or not. It’s up to you.
Loved by employees
PathMotion is a platform that has always been effective for engaging early talent, but especially in the current climate where we can’t meet students face to face – PathMotion has provided a conversation with our EY people and potential candidates looking to join EY. It’s a platform that we use for strategic planning too – our live chats have huge value in supporting our student hiring objectives, and we’ve seen incredible uptake in results since March 2020 when the world moved to virtual interaction. We’re thrilled with the responses and results we see from PathMotion.
PathMotion is a way of extending the conversation past physical events and physically meeting people. One of our worries right now is the fact that we can’t do face to face events for the time being – and how we try to get the level of engagement and quality of conversation carrying on. We’re going into the live chat element of PathMotion, focusing on people in the pipeline and we’ll be extending it to candidates who haven’t yet joined.
Candidates use PathMotion because they want to have a conversation with our employees; it’s a two way conversation vs a one way input. This enables them to ask specific questions that are on their mind and then allows us to re-leverage and repurpose that content.
Frequently Asked Questions
PathMotion is used across all industries and geographies. We provide transparency into your organization anywhere and everywhere your talent is researching you!
PathMotion candidates have one thing in common: they are curious, informed and research-oriented. Our candidates invest time in getting to know their prospective employer to ensure they join for the right reasons. Ranging from interns, apprentices and recent grads to senior hires, candidates who use PathMotion represent the most diverse talent our clients hire.
Our clients have launched our products at different stages of their Talent Attraction and Employer Branding journey. From launching Live Chats at the beginning of their journey in order to create initial content they can utilise across their recruitment channels, to launching the platform in order to help create content to maintain or enhance their Employer Brand.
All of our solutions and pricing are tailored to your specific needs, based on your talent attraction and employer branding goals. Check out our solutions page and get in touch with our team to put together a bespoke solution for you.
The PathMotion platform is entirely compliant with the GDPR, it gets consent from users and stores data on European servers. PathMotion is both the controller and processor of the data, and is responsible for its security.
We have a dedicated client management team, where you will be assigned an account manager to help you with advice, training, and technical support. We also have a dedicated client questions hotline where you can find the answer to your questions, and if they aren’t there you can quickly ask new questions and receive a response quickly.