Pathmotion News

What candidates really want to know in 2022

Hire the best talent by addressing their concerns before they apply In a world of talent scarcity and higher candidate expectations, employers have to make a concerted effort to engage...

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Mars recruitment content: How they do it

Who are Mars? Mars is a world leader in the gum, confectionery, food retail, and pet sectors, as well as a trailblazer for social change. Advocating for sustainability, gender equity...

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social storytelling

Meet candidates where they are: Social storytelling for talent attraction

Repurposing recruitment content is a sure-fire way of gaining control of your return-on-investment. In our recent blogs – if you have been lucky enough to read them – you will...

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Repurposing employee stories: Which ones are best?

The bottom line of employee stories is to inform candidates of workplace realities so that they are compelled to apply. Employee stories provide a more immersive experience, add credibility to...

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[Webinar-on-Demand] Static Recruitment Marketing is Dead

We recently conducted some research to help improve recruitment marketing. By better understanding exactly what hot topics job candidates have been asking your employees over the past three years, we...

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nhs employee advocacy

The NHS and Employee Advocacy: A success story

In a candidate-driven market, it’s harder and harder for organisations to turn candidates into employees with many job hunters turning to online employer reviews as part of their research efforts....

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Employee experience

Cater to candidates during a hiring-freeze: Leverage the employee experience

Intern Jennifer O’Malley has written this article for us – enjoy! The COVID-19 health crisis has led to many companies opting for a hiring freeze; to conserve their employee numbers...

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Data-Driven Series: Ask your Employees to Guide your Employer Brand

In the last three years, we have seen candidates’ asking for more and more details about life in your organisation. Between 2016 and 2019 our data shows a steady increase...

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Data-Driven Series: 4 Steps to Answering Your Candidates’ Questions

Welcome back to our Data-Driven Series, if you missed last week’s article catch up here. Two months ago, our insights and development team began our data collection for our new...

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authentic storytelling

All Candidates Want for Christmas – Recruitment Style

It’s beginning to look a lot like Christmas! With the big day just around the corner, festivities are in full swing… but it’s not too late for talent acquisition professionals...

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19 Things We Learned in 2019 to Streamline your Recruiting Processes

With the new year coming up, we decided to take stock of the state of the recruiting space. With HR teams globally battling the reality of an expanding skills gap...

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How to: Perfect the Role of an Employee Advocate

Viral trends drive big changes. And with a large enough audience, the right content can gain traction — and influence. Smart companies know this, and they’re tapping into their readily...

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