Pathmotion News

What candidates really want to know in 2022

Hire the best talent by addressing their concerns before they apply In a world of talent scarcity and higher candidate expectations, employers have to make a concerted effort to engage...

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authentic storytelling

Authentic Employer Branding: How to Make it Work with Storytelling

Learn how authentic storytelling works for employer branding and talent attraction in our new report 80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of...

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Top 5 Employer Branding Statistics for 2021

Employment Branding (or employer branding) is growing as a top investment priority by well-known brands globally. Companies are investing in beautifully designed corporate videos and campaigns. And it isn’t just...

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Mars recruitment content: How they do it

Who are Mars? Mars is a world leader in the gum, confectionery, food retail, and pet sectors, as well as a trailblazer for social change. Advocating for sustainability, gender equity...

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[Webinar-on-demand] How to grow your social employer brand

What’s this about? How students and grads think about work and their relationship with you as an employer has changed significantly this year. In a new post-COVID reality where the...

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[Webinar-on-Demand] Static Recruitment Marketing is Dead

We recently conducted some research to help improve recruitment marketing. By better understanding exactly what hot topics job candidates have been asking your employees over the past three years, we...

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employer branding

Be a Conscious Employer for Your Candidates Now

Social media is becoming more influential by the second, and from this a ‘cancel culture’ has emerged and become a well used practice to quash brands and individuals alike for...

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authentic storytelling

Authentic Employer Branding: How to Make it Work with Storytelling

Learn how authentic storytelling works for employer branding and talent attraction in our new ebook 80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of...

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Data-Driven Series: Debunking the Biggest Employer Brand Myth

With Employer Branding being relatively new to the eyes of global management, HR marketing teams are still fighting the battle to show its importance. So, we decided to utilise the...

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Data-Driven Series: Ask your Employees to Guide your Employer Brand

In the last three years, we have seen candidates’ asking for more and more details about life in your organisation. Between 2016 and 2019 our data shows a steady increase...

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Take Your Employer Brand to the Next Level with These Steps

We get it, you’re busy. You’ve got targets to meet and recruitment metrics to watch, and no time to worry about the employer brand. You’ve gone through the Employer Value...

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authentic storytelling

All Candidates Want for Christmas – Recruitment Style

It’s beginning to look a lot like Christmas! With the big day just around the corner, festivities are in full swing… but it’s not too late for talent acquisition professionals...

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