Pathmotion News

What candidates really want to know in 2022

Hire the best talent by addressing their concerns before they apply In a world of talent scarcity and higher candidate expectations, employers have to make a concerted effort to engage...

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authentic storytelling

Authentic Employer Branding: How to Make it Work with Storytelling

Learn how authentic storytelling works for employer branding and talent attraction in our new report 80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of...

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Mars recruitment content: How they do it

Who are Mars? Mars is a world leader in the gum, confectionery, food retail, and pet sectors, as well as a trailblazer for social change. Advocating for sustainability, gender equity...

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social storytelling

Meet candidates where they are: Social storytelling for talent attraction

Repurposing recruitment content is a sure-fire way of gaining control of your return-on-investment. In our recent blogs – if you have been lucky enough to read them – you will...

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repurpose content

How to repurpose your storytelling recruitment content

Repurposing is on the rise! Google searches on content repurposing have steadily increased within the past 5 years, meaning that more and more people are taking on this strategy. This...

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[Webinar-on-Demand] Static Recruitment Marketing is Dead

We recently conducted some research to help improve recruitment marketing. By better understanding exactly what hot topics job candidates have been asking your employees over the past three years, we...

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Diverse candidates: Answer their granular questions

57% of employers believe most of their diverse candidates are lost before they click apply after visiting your career site. Why? Employers repeatedly make the mistake of providing the bare...

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Employee experience

Cater to candidates during a hiring-freeze: Leverage the employee experience

Intern Jennifer O’Malley has written this article for us – enjoy! The COVID-19 health crisis has led to many companies opting for a hiring freeze; to conserve their employee numbers...

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authentic storytelling

Authentic Employer Branding: How to Make it Work with Storytelling

Learn how authentic storytelling works for employer branding and talent attraction in our new ebook 80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of...

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19 Things We Learned in 2019 to Streamline your Recruiting Processes

With the new year coming up, we decided to take stock of the state of the recruiting space. With HR teams globally battling the reality of an expanding skills gap...

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Don’t Get STEAMrolled: 3 Ideas for STEM & STEAM Talent Attraction

STEM, STEAM or STREAM — whichever acronym you elect to use —Science, Technology, Engineering, Maths (and even Art and Reading) programs aim to thrust these subjects into the limelight and...

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Reduce Your Recruitment Costs with a HR Tech Solution

Technology solutions and the data insights they provide have transformed talent acquisition, learning and development and talent management practices within HR functions. There are always new approaches emerging to reduce...

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