Pathmotion News

How to Use International Days of Celebration to Create Recruitment Content

There is a cause for celebration every single day of the year. From National Hot Dog Day to International Day of Happiness, there are no shortages of people, foods, inventions,...

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What is Employer Value Proposition (EVP) and How it Can Boost Talent Attraction

The competition for recruiting and retaining talented employees has exploded into a full-on ‘War for Talent’. A tool that has been developed to tackle this competition is employer branding. That...

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social proof diversity

Why You Should (Social) Proof Your Diversity Recruitment Strategy

In the age of fake news, bought five-star reviews and paid-for influencer endorsement deals, personal, employee-generated content (a form of social proof) that demonstrates legitimacy and builds trust is essential....

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diversity recruitment

How to Create a Stellar Diversity Recruitment Strategy

Diversity continues to be a hot topic in 2021. Talent Attraction (TA) and Employer Branding (EB) leaders are still fighting the war on diverse talent acquisition despite increased efforts to...

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Talent attraction

Storytelling for talent attraction: The leadership events debrief

120 HR leaders, 11 talent attraction and employer branding experts, and 1 neuro-economist and leading figure in the science of storytelling gathered in four cities around the world to attend...

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candidate consumer goods

What do consumer goods candidates want to know?

Brand name recognition isn’t a problem for the consumer goods sector – with giants like Unilever, Procter & Gamble, Nestle, and Sainsbury’s in the mix, business students are familiar with...

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