Authentic Employer Branding: How to Make it Work with Storytelling

In this guide, we take a detailed look at how authentic storytelling works for HR to improve employer branding and authenticity, including practical advice for talent attraction teams and the results of a first-of-its-kind study providing the evidence to back up what HR already knew – storytelling works.

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Learn how authentic storytelling works for employer branding and talent attraction in our new ebook

80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of companies surveyed believe they have a proactive brand strategy. We know employer brand matters, but there’s a gap when it comes to execution and getting stakeholder buy-in.

See what a real candidate had to say about his experience using a traditional careers site, and the impression he was left with:

In our guide, we take a detailed look at how storytelling works for talent attraction to improve employer branding and authenticity – avoiding leaving candidates feeling like they’re just a generic number.

Download now for:

  • Case studies examining the impact of storytelling in other industries
  • The results of an exciting, first-of-its-kind study on storytelling in talent attraction conducted in cooperation with Immersion Neuroscience and Citi which proves that authentic employer branding – through storytelling – can work
  • Concrete steps organisations can take to bring the right kind of stories to life in their employer brand strategy, including pitfalls to avoid
  • The evidence talent teams need to get internal support for initiatives around authentic employer branding and the use of storytelling.

How can we help with authentic storytelling?

PathMotion is an online discussion platform that connects job candidates directly to real employees via the company’s career website.

PathMotion lets today’s digitally savvy job seekers find the content they truly want by allowing employee advocates to share their personal stories through online discussions, live chat events, video content and social media integrations. This improves the employer brand and accelerates talent acquisition and recruiting. Organisations like Air France, Deloitte, Post Office, AXA, the NHS, Citi and more choose PathMotion to increase their qualified applicants by over 200% and improve their job offer acceptance rate by 65%.

Find out more at and follow @PathMotion on Twitter. 

Request the eBook

To download, simply fill in the form below and we will send you a copy via email.