Storytelling for talent attraction: The leadership events debrief

120 HR leaders, 11 talent attraction and employer branding experts, and 1 neuro-economist and leading figure in the science of storytelling gathered in four cities around the world to attend our leadership event series in June 2018. We heard from organisations like Nestlé, AXA, Magellan Health, the NHS, and Deloitte, and a range of brilliant agency partners like ThirtyThree US, CKR Interactive, Tonic, and Epoka.

In addition to gathering 120 HR leaders from around the world, we conducted a survey to gather their insights, ideas, and opinions on storytelling for HR. 

100% of surveyed delegates believe storytelling is “important for their employer branding”, of which, 87% consider it “very important”.

However, whilst 71% of our leadership event attendees reported that they were already using storytelling in their recruitment and employer branding campaigns, 97% of these same people felt their organisation could do better.

How to use storytelling in your employer branding strategy

Download our full debrief of the global event series to learn the five key steps that talent attraction teams can take right now to boost their employer branding strategy with storytelling.

Also included in this debrief are the results from our survey, given to over 120 HR leaders in London, New York City, Paris, and Los Angeles.

Download the leadership events debrief now to learn how to get started with storytelling for talent attraction this quarter.

How can we help improve your talent attraction?

PathMotion is an online discussion platform that connects job candidates directly to real employees via the company’s career website.

PathMotion lets today’s digitally savvy job seekers find the content they truly want by allowing employee advocates to share their personal stories through online discussions, live chat events, video content and social media integrations. This improves the employer brand and accelerates talent acquisition and recruiting. Organisations like Air France, Deloitte, Post Office, AXA, the NHS, Citi and more choose PathMotion to increase their qualified applicants by over 200% and improve their job offer acceptance rate by 65%.

Find out more at and follow @PathMotion on Twitter.