About PathMotion

Transforming how you recruit

Our Story

We have a simple mission: to help organisations attract the talent they deserve and help candidates make better career decisions.

The idea for PathMotion came when the company’s founders made their first career moves after speaking to an “Insider”—an existing employee at the organisation who could give them the unfiltered truth. 

Realising that these interactions were priceless, they asked themselves, “how can all job seekers access authentic stories—which are far more persuasive than facts or rankings—directly from Insider employees?”

Thus, the PathMotion platform was born and the two Insiders who, back then, made the difference in their career decisions, became PathMotion’s seed investors.

Today PathMotion is an online discussion platform that connects job candidates directly to real employees via the company’s career website. PathMotion lets today’s digitally savvy job seekers find the content they truly want by allowing employee advocates to share their personal stories. This is executed through online discussions, live chat events, video content and social media integrations, which improves the employer brand and accelerates talent acquisition and recruiting. 

Organisations like Mars, Lazard, Coca Cola, AXA, the NHS, the British Army and more choose PathMotion to increase their qualified applicants by over 200% and improve their job offer acceptance rate by 65%. 

We believe every organisation should have the means to spread the employee stories that make them unique and candidates should have access to content that helps them make more informed decisions about their career. 

Global Locations

338 Goswell Road
London EC1V 7LQ
United Kingdom

+44 (0) 20 7993 6731 sales@pathmotion.com

75 rue d’Amsterdam
75008 Paris

+33 1 43 15 00 36 sales@pathmotion.com


Alon Laniado

Alon Laniado, co-founder of PathMotion, has over 10 years of online recruitment experience. Before starting PathMotion, he previously worked as a senior advisor on employment policy at HM Treasury, leading on developing back-to-work employment schemes. Prior, he held roles at Bain & Company and Eternity Capital where he advised business strategy and led private equity transaction in a range of business services companies.

He holds a B.Sc. in Economics from the University of London, an M.Sc. degree in Economics from the London School of Economics and a master’s degree in International Affairs from Columbia University.

David Rivel

David Rivel, co-founder of PathMotion, has over 15 years of experience in expanding fast growing and dynamic technology start-ups, as well as in various roles at small and large organisations across Europe, the US and Mexico. Prior to co-founding PathMotion, David was a management consultant with The Boston Consulting Group. He also held positions at HRG Belgium and worked with the financial arm of GE across Europe and North America. 

David holds a Master of Business Administration from INSEAD.

Loved by Employees

PathMotion is a platform that has always been effective for engaging early talent, but especially in the current climate where we can’t meet students face to face – PathMotion has provided a conversation with our EY people and potential candidates looking to join EY. It’s a platform that we use for strategic planning too – our live chats have huge value in supporting our student hiring objectives, and we’ve seen incredible uptake in results since March 2020 when the world moved to virtual interaction. We’re thrilled with the responses and results we see from PathMotion.

Verity Pope

PathMotion is a way of extending the conversation past physical events and physically meeting people. One of our worries right now is the fact that we can’t do face to face events for the time being – and how we try to get the level of engagement and quality of conversation carrying on. We’re going into the live chat element of PathMotion, focusing on people in the pipeline and we’ll be extending it to candidates who haven’t yet joined.

Emma Fulton

Candidates use PathMotion because they want to have a conversation with our employees; it’s a two way conversation vs a one way input. This enables them to ask specific questions that are on their mind and then allows us to re-leverage and repurpose that content.

Sandrine Halleux

Read More

Our Platform

Our software enables candidates to engage with current employees to access the exact information they seek, in the form of an impactful, authentic story.

We complement our candidate engagement features with valuable self-generating content that can be used for your social media or recruitment channels, and powerful data intelligence to ensure you successfully engage with the right candidates.

See our Software